.2Performant, a Romanian innovation and also associate advertising answers firm, announced on Monday, September 9, at the Bucharest Stock Exchange, that it aims to acquire the Profitshare associate systems in Romania and Bulgaria coming from Conversion Advertising. Together, Dante International, the owner of eMAG, will certainly become a shareholder in 2Performant.On September 6, 2Performant's Board of Supervisors concluded a preparatory deal to acquire the Profitshare.ro and also Profitshare.bg affiliate networks possessed by Sale Advertising And Marketing S.R.L. and Conversion Advertising And Marketing EOOD. The deal describes the principles of the purchase and is not lawfully binding, conforming to the company press cited by Economedia.The procedure includes the transactions of the Profitshare organization lines from Conversion Marketing S.R.L. and Transformation Advertising And Marketing EOOD (as sellers) to 2Performant (as the shopper). Dante International S.A. (a large number investor of Conversion Advertising and marketing S.R.L.) will certainly be part of the business move deal as a backer." As soon as the Profitshare transaction is accomplished, our experts are going to increase our existing capability and also expand our customer profile in both Romania and also Bulgaria. Our team still possess a few vital measures to finish, but I am certain that the staffs associated with the purchase on each sides are going to take care of to finish them effectively. We will definitely reveal our post-acquisition programs after finalizing the purchase depending on to the last agreement," pointed out Dorin Boerescu, Chief Executive Officer and Co-Founder of 2Performant Network.The transaction cost is actually RON 4.3 thousand, and are going to be actually paid 55% in cash money and 45% in 2Performant reveals with a resources increase.." 2Performant is actually a younger and dynamic provider with values that sound along with our company. We anticipate that, after the purchase is completed, the Profitshare company combined along with 2Performant will certainly supply higher value to its own customers," pointed out Tudor Manea, General Manager of Dante International SA.2Performant additionally keeps in mind that many steps remain to finish and finalize the deal, including the productive fulfillment of the as a result of carefulness review by 2Performant.Profitshare was actually introduced in 2012 and currently possesses a profile of 250 affiliate systems (featuring the eMAG team) in Romania and also Bulgaria.radu@romania-insider.com.( Image source: the business).